51
beard color brush
Worth a lookShows low returns (0.9%), but soft demand (-8.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.11–$28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,633.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 95K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch