51
beard butter
Worth a lookShows low returns (0.7%), but soft demand (-9.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Great$9.10–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$819K$819K/yr · 614K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,957.81avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.4%90-day search growth — must beat 0% to launch