53
beard and face wash
Worth a lookShows low returns (0.7%), but soft demand (-25.2% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.52avg listing price — sweet spot $15–$100
Price range
Great$9.72–$84.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$340K$340K/yr · 149K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,020.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-25.2%90-day search growth — must beat 0% to launch