46
beach waves curling iron
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$52.88avg listing price — sweet spot $15–$100
Price range
Great$20.37–$112.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$198K$198K/yr · 104K searches
Review moat
Okay2,887.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Competition
Bad80%top-5 click share — a locked-up shelf