45
bay rum soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Great$6.60–$45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,196.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 37K searches
Brand share
Bad100%top-5 brand share — brand-locked demand