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baxter of california
Worth a lookShows searches that convert (15.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$22.89avg listing price — sweet spot $15–$100
Price range
Incredible$17.58–$32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$832K$832K/yr · 243K searches
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,728.57avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand