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bath oils for tub
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Price range
Good$7.24–$32.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$341K$341K/yr · 378K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,558avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand