50
bath oil
Worth a lookShows low returns (0.7%), but soft demand (-21.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.73avg listing price — sweet spot $15–$100
Price range
Good$7.24–$32.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$576K$576K/yr · 650K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad9,372.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch