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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 13Conversion 81Competition 11Returns 97Price range 65Avg price 78Brand share 0Review moat 52Quality gap 50

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Price range

Good$8.68–$26.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,438.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 58K searches

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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