45
bath and body works travel size
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Price range
Good$3.74–$40.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,249.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 156K searches