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basis face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Good$400K$400K/yr · 479K searches
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.52–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,202.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand