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based bodyworks
Launch itA $4.6M/yr market growing +10.0% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$4.6M$4.6M/yr · 4.6M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.83avg listing price — sweet spot $15–$100
Price range
Incredible$15.19–$52.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good749.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand