50
base supplies tallow and honey balm
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.65avg listing price — sweet spot $15–$100
Price range
Incredible$16.96–$31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$398K$398K/yr · 418K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,517.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf