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bare minerals mascara
Worth a lookShows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$12.07–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay$233K$233K/yr · 70K searches
Review moat
Bad5,395.89avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock