55
barber blades
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.06avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$3.78–$81.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$537K$537K/yr · 245K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,736.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand