61
bar shampoo and conditioner
Worth a lookShows a $3.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.7M$3.7M/yr · 2.5M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$19.03avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Great$9.07–$32.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad10,987.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand