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57

banana shampoo

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 77Conversion 95Competition 30Returns 97Price range 79Avg price 81Brand share 13Review moat 47Quality gap 52

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.26

avg listing price — sweet spot $15–$100

Price range

Great$7.59–$45.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+64.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,797.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$168K

$168K/yr · 80K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

Search terms