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banana perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$29.01avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.82–$104.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Market size
Okay$250K$250K/yr · 396K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,777.2avg incumbent reviews — the moat a new listing must climb