69
bald cap
Launch itA $875K/yr market growing +64.7% this quarter with returns at 4.6% — clears our launch bar.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Growth
Great+64.7%90-day search growth — must beat 0% to launch
Market size
Great$875K$875K/yr · 1.6M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$4.20–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,364.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate