63
bakuchiol
Launch itA $1.0M/yr market growing +19.4% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Great$9.77–$64.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great409.88avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.0M$1.0M/yr · 871K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse