48
baked foundation
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.47avg listing price — sweet spot $15–$100
Price range
Great$5.54–$73.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,540.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 148K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch