44
backscape
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$82.51avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$17.49–$180.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$209K$209K/yr · 37K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad6,147.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.5%90-day search growth — must beat 0% to launch