55
baby powder perfume
Worth a lookShows low returns (0.7%), but soft demand (-1.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.40avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.10–$42.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good701.76avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$252K$252K/yr · 528K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch