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baby cotton pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good$2.99–$31.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$337K$337K/yr · 148K searches
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,467.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand