50
avon mascara wash off waterproof
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.47–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 84K searches
Review moat
Bad4,061.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand