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54

avocado shampoo

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 95Growth 40Conversion 95Competition 23Returns 99Price range 74Avg price 83Brand share 0Review moat 25Quality gap 18

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$2.3M

$2.3M/yr · 1.0M searches

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.25

avg listing price — sweet spot $15–$100

Price range

Good$7.87–$35.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Review moat

Bad4,426.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms