36
avene lip balm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Review moat
Okay3,762.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.60–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$58K$58K/yr · 36K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand