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aura perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$49.05avg listing price — sweet spot $15–$100
Price range
Great$22.68–$114.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,324.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier