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auburn wig
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but high returns (13.0%) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$42.31avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,020.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.79–$194.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 363K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate