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auburn hair dye
Worth a lookShows low returns (0.3%), but a deep review moat (14,828 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Price range
Good$4.42–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$207K$207K/yr · 568K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,827.64avg incumbent reviews — the moat a new listing must climb