54
atra razor blades refills
Worth a lookShows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Price range
Great$9.66–$71.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$329K$329K/yr · 94K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand