53
atomy
Worth a lookShows low returns (0.6%), but soft demand (-9.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible96.12avg incumbent reviews — the moat a new listing must climb
Avg price
Great$50.11avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$313K$313K/yr · 224K searches
Price range
Okay$13.32–$194.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Signals High Price