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52

astringent for face

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 79Growth 45Conversion 95Competition 25Returns 99Price range 60Avg price 57Brand share 10Review moat 33Quality gap 18

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 668K searches

Price range

Good$4.38–$30.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.88

avg listing price — sweet spot $15–$100

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,227.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Reviews