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assurance adult diapers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.80avg listing price — sweet spot $15–$100
Price range
Great$14.16–$67.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$346K$346K/yr · 97K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,813.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand