40
aspen cologne for men
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Price range
Good$13.06–$19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$168K$168K/yr · 107K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,805.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand