61
armpit
Launch itA $5.5M/yr market growing +13.8% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$5.5M$5.5M/yr · 2.7M searches
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good$4.14–$27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,538.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand