54
armpit scrub
Worth a lookShows low returns (0.6%), but a small market ($81K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.65avg listing price — sweet spot $15–$100
Price range
Good$7.87–$32.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,040.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 120K searches
Signals No Dominant Brand