50
armaf odyssey homme
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.10avg listing price — sweet spot $15–$100
Price range
Incredible$21.25–$44.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 1.3M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,544.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand