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argan oil
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$3.4M$3.4M/yr · 2.5M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.12–$47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Review moat
Bad18,097.52avg incumbent reviews — the moat a new listing must climb