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argan oil shampoo

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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 35Conversion 83Competition 24Returns 98Price range 50Avg price 76Brand share 12Review moat 19Quality gap 35

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.50

avg listing price — sweet spot $15–$100

Market size

Good$351K

$351K/yr · 253K searches

Price range

Good$4.88–$25.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad14,450.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Search terms