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argan oil body wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.70–$20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$168K$168K/yr · 63K searches
Review moat
Bad6,092avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand