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apple perfume
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$54.40avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.4M searches
Review moat
Great482.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.52–$150.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price