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apple body wash
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good948.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Price range
Good$7.17–$25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 113K searches
Brand share
Bad95%top-5 brand share — brand-locked demand