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antifungal soap
Launch itA $1.7M/yr market growing +13.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 958K searches
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.69avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.20–$42.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,414.89avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand