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antibacterial body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.7M$4.7M/yr · 3.5M searches
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Price range
Okay$5.90–$21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,894avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand