51
anti itch lotion
Worth a lookShows low returns (0.2%), but a deep review moat (12,330 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Market size
Good$627K$627K/yr · 368K searches
Price range
Good$6.24–$26.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,330.14avg incumbent reviews — the moat a new listing must climb