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52

anti itch body wash

Worth a look

Shows low returns (0.4%), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 66Conversion 57Competition 62Returns 98Price range 59Avg price 47Brand share 53Review moat 23Quality gap 35

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Good+46.0%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.96–$26.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,783.46

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$41K

$41K/yr · 71K searches

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