57
anti frizz shampoo and conditioner
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Price range
Great$7.40–$61.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$317K$317K/yr · 222K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,739.64avg incumbent reviews — the moat a new listing must climb