60
anti frizz cream
Launch itA $1.2M/yr market growing +32.1% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 748K searches
Avg price
Great$15.97avg listing price — sweet spot $15–$100
Price range
Great$8.47–$35.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,230.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand