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54

anti dandruff

Worth a look

Shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.

Market size 21Growth 53Conversion 49Competition 62Returns 98Price range 77Avg price 81Brand share 63Review moat 22Quality gap 33

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$17.39

avg listing price — sweet spot $15–$100

Price range

Great$4.12–$53.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,715.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 124K searches

Reviews